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April 2013

Seven Seas announces sponsorship deal with RTÉ in Ireland

Starting on Monday 29th April, Seven Seas will return to TV support for the brand by sponsoring the popular British television soap opera, EastEnders on RTÉ One, the most popular and watched television channel in Ireland.

The 12-month campaign, brokered by TBWA\Manchester and MEC, includes sponsorship activity for the brand before, during and after EastEnders, which is broadcast four times a week, plus repeats. and will feature current Seven Seas product ranges and also promote new sub-brands.

During May and June, the campaign will feature Seven Seas Cod Liver Oil and Seven Seas Complete Multivitamins, moving to support Active 55 and Haliborange later in the year.

CONQUER EVERY DAY WITH SEVEN SEAS

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February 2013

New research - The perfect age to have a baby is 26.

A new study of 2,000 parents shows mums and dads are completely agreed that the mid-twenties is the point in life when young couples should start a family.

A third of parents claim that by having children at a younger age meant they could have a bigger family, while a fifth felt they will have more in common with their children reported the Seven Seas Pregnancy whitepaper.
A further quarter weren’t sure how long it would take to conceive, and so wanted to start early.
Owning a house and getting married were the two key milestones most parents wanted to have reached before having children.
And six in 10 parents were happy to be earning a collective wage of just £25,000 a year before settling down to have a family.
But couples were happy to wait for achievements such as gaining a promotion, travelling the world, being established in their career or owning a fancy car.

Claire Halsey, Clinical Psychologist and contributor to the Seven Seas Pregnancy whitepaper, comments: “The results of this survey are quite surprising, as we would have expected parents to think the perfect age to start a family to be late twenties to early thirties, as opposed to mid-twenties.

“Contrary to popular belief younger women are planning a family after just a few years of working rather than waiting to establish a career, going travelling or spending time on hobbies.
“Perhaps there is a realisation that as the recession affects work prospects, planning for a family can come first and career later.”

Despite government recommendations, 85 per cent of mums and pregnant women didn’t take a conception supplement containing folic acid, omega-3 and vitamin D during their pregnancy.

Adopting a healthier attitude to life was a big concern – just under half of those polled want to eat healthier food, a quarter would take up more exercise and the same percentage would like to lose weight.

Of those mums who HAVE had children, a fifth admitted they were initially worried that they weren’t healthy enough to start a family.

And of the six in 10 mums who planned their conception, one in 10 stopped smoking, and 23 per cent made healthier food choices and cut down on alcohol.

Dr Emma Derbyshire, Nutritionist and contributor to the Seven Seas Pregnancy whitepaper, comments: “It’s disappointing to see that NHS recommendations are still not being followed even when pregnancies are planned. Data shows that up to 72% of neural tube defects (when the baby’s spinal cord does not close properly) could be prevented if all women took folic acid as recommended”.

The 'Preconceived ideas? A snapshot of preconception planning and pregnancy in the UK’ whitepaper surveyed a total of 5,240 UK adults. The whitepaper compares and contrasts the attitudes of parents and those without children, explaining their beliefs and concerns about preconception planning, pregnancy and starting a family to show the lifestyle, wellbeing and nutritional choices they make when starting a family.

For more information on Seven Seas Pregnancy visit Seven Seas Pregnancy

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February 2013

Seven Seas Pregnancy range sponsors the ITV National Weather

Things are getting a bit frisky in Bournemouth but a bit of wind isn't going to stop this couple enjoying their camping trip!

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January 2013

Seven Seas Winter Health range sponsors the ITV National Weather

Dogwalkers in Buxton and Bootcampers in Oxford feature in the latest series of idents from Seven Seas, where the cold weather and snow during this winter shouldn't stop you enjoying your favourite activities, whatever they may be.

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November 2012

Win a Family Holiday with First Choice and Haliborange.

Win a Family Holiday with Haliborange

Haliborange are offering one lucky family the chance to win a holiday with First Choice; plus there are 5 chances to win a kid's bike worth £150.

For a chance to win one of these fantastic prizes please complete the form on the Boots competiton website.

Terms and Conditions

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October 2012

Haliborange Wins Prestigious POPAI Award.

POPAI Silver award 2012

This week Haliborange won a prestigious POPAI (Point of Purchase Advertising International) award for the Back to School text-to-win campaign that was run in Boots in 2011.

POPAI are the not-for-profit trade association dedicated to serving the interests of all those involved in retail marketing. The awards are held each year and recognise those projects which stood out for the year in retail.

The project was developed in conjunction with Bezier, and included a 'text to win' message where Boots shoppers could win a first prize of a £1,000 First Choice holiday voucher, or one of 1,000 Haliborange branded watches. This was also supported in Boots Health & Beauty magazine, and online as part of the Haliborange website.

Haliborange POPAI award 2012

The Haliborange project was up against 14 other entries (including two other Seven Seas projects) and came through to win a Silver award. The Gold award went to Nurofen Express.

The judges comments were: "Ticked all the boxes - driving brand interaction and sales growth. The display strikes a good balance between brand requirements and personality, whilst also making excellent use of available retail space."

The full list of entries can be found here.

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October 2012

Seven Seas Support Boots Ad Card Evenings.

Seven Seas has been asked by Boots to support their Ad Card events in store in the run up to Christmas 2012. The commercial team jumped at the chance to spend time out in store talking to consumers and Boots staff.

We visited 12 stores over 10th and 11th October. Seven Seas had great standout with red tables adorned with the iconic logo, and we took winter health leaflets, samples for consumers to try, and even a box of chocs for people to enjoy whilst they spoke to us.

Boots Fort Dunlop

Boots Customer Event Facts and Figures:

  • Boots run 4 Christmas events across 254 stores in the UK and Ireland between October and December
  • Boots target their top spending Advantage Card customers, personally inviting them to attend via direct mail or email (approx 6.5m invites)
  • A points offer runs across all products in store, offering £12 worth of points every time they spend £50 in a single transaction
  • Boots want their customers to have a fantastic time in store, feeling like VIP’s while doing their Christmas shopping - therefore we offer free fizz on arrival, Belgian biscuits, luxury chocolates, entertainment in store, celeb visits, goody bags and competitions
  • Last years event saw 1.5m transactions through the till

Sales were up both days week on week.

We visited 12 stores last week, and intend on visiting another 24 over the next 2 evening events in October and November.

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October 2012

 

Seven Seas Jointcare launches Zest for Life reward programme.

As a thank you for choosing Seven Seas Jointcare, our new range of promotional packs will now give you Zest for Life Points which you can collect and exchange for a range of great rewards.

Register yourself at the ZestforLife website and start earning points.

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October 2012

 

Seven Seas Multivitamins sponsors the ITV National Weather.

Rowers from Windermere and an abseiler from Guisborough feature in the latest series of idents from Seven Seas, featuring the new Seven Seas Complete Multivitamins range.

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September 2012

 

Seven Seas Haliborange - How mums use up to 20 time-saving short-cuts per day.

A study recently carried out by Seven Seas Haliborange has found more than six in ten working mums have developed a string of time saving methods to help them get through their busy days. With more than half of mums struggling to cope with the number of daily tasks they have to carry out, a study of 2,000 mothers found that four in ten mums admit they feel their lack of time is starting to compromise the health and wellbeing of their children.

Dr Emma Derbyshire, Independent Nutritionist, highlights: “This Haliborange research shows mums are excellent multi-taskers and they are obviously creative when it comes to managing demanding family life. Keeping children fit and well is important to mums but it is fair to say a lack of time can make it difficult to make healthy choices for their children.

However, a few small changes like swapping biscuits for a piece of fruit or considering a children’s multivitamin supplement if your child is a fussy eater can help support your child’s health and wellbeing.”

For some useful tips on how to safeguard your children's healthy while juggling your daily tasks visit Haliborange.com.

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September 2012

 

Seven Seas Haliborange sponsors the ITV National Weather

Majorettes from Dudley and footballers from Balmedie feature in the latest series of idents from Haliborange, where the rubbish weather during this summer isn't allowed to interfere with their activities.

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August 2012

Seven Seas launches ilumina, a perfect supplement to your skincare routine

Available exclusively at Boots, Seven Seas ilumina is the latest innovation in beauty supplementation.

ilumina skin care supplements contain Botanical Nutri.4 formula which shows in research to reduce the appearance of fines and support skin elasticity. Whatever your age you can reveal your full glorious potential and have the confidence to light up the room. Find out about our full range of skin care supplements here.

Your beauty isn't defined by the make-up you wear or by the creams you use, it comes from within.

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July 2012

Seven Seas Cod Liver Oil and Seven Seas Jointcare sponsors the ITV National Weather

During July and August Seven Seas Cold Liver Oil and Seven Seas Jointcare will be sponsoring the ITV National Weather with a series of idents.

At Seven Seas we believe that come rain or shine we'll keep doing the things we love, and so should you!

Bring on the weather!

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June 2012

Seven Seas launches 5 exciting new platforms under the Seven Seas brand

Complete Multivitamins - complete A-Z blend of essential vitamins with minerals at levels tailored for daily health maintenance of adults of all ages.

Pregnancy - products that have been specially developed by experts and contain specific vitamins and minerals for conception through to pregnancy.

Immune Support - innovatively designed to help keep you at your best, the range expertly blends a combination of vitamins that work with your body where you need them most.

ilumina skin nutrition - skin care supplements contain Botanical Nutri.4 Formula shown in research to reduce the appearance of fines and support skin elasticity. .

Essentials - a range of essential vitamins and nutrients

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April 2012

Seven Seas Multibionta sponsors the ITV National Weather

Seven Seas Multibionta will be sponsoring the ITV National Weather with a series of idents - helping you "Feel Great" whatever the weather.

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